Keep navigation clear
Clear navigation is very important to make it easy for users to find what they are looking for.
All the information on your site should be reachable within 1-3 clicks of the users' mouse, any more than 3 clicks and they will lose interest.

Keep content clear and concise
The way in which people read on the Internet is very different than other mediums; people tend only to scan the information in front of them to find what they are looking for.

Aim to reduce every A4 page of writing by half to put it on your website, get straight to the point and use a variety of formatting techniques such as bullet points.

Write interesting content
Spend more time writing for your audience, rather than for search engines, too much emphasis is placed on search engine optimisation.

Make your content interesting, make it sticky so that your audience is compelled to read and glue their eyes to your website, with good, well thought out content, you can win over your audience and it will naturally rank higher on search engines as a result.

Think about making your site interactive
There are many ways in which you can make your website interactive with calls to action, offer the opportunity for your audience to:

Offer the opportunity for your audience to follow you in social networking sites such as Twitter and Facebook

Include the 'like' button for Facebook users

Think about starting a blog on your website where people can leave comments and subscribe to your blogs

A forum can offer a place for people to talk to each other and for you to talk to your customers/ prospective customers.

Make sure you have a contact form for ease of contact for your prospective customers

Build your audiences trust first as very rarely people will buy from a website on their first visit.